our story…

3 brothers baits story starts with a love of fishing. the boys grew up fishing farm ponds and wading creeks around our family’s farms in central kentucky. what took fishing from love to passion was their first taste of tournament fishing! Will, Jack henry, and john-scott decided to use their passion to help others. they organized a mission trip, fishin’ on a mission, to help the village kids of a lake side community in the dominican republic. covid put a halt on their travel plans but not on their desire to help. they made the decision to pack some tackle boxes and send them to the kids in the DR. They made swim bait heads, egg sinkers, bullett weights, ned heads…and packed them in a nice tackle box. The boxes were shipped to the DR with the help of score international. the boys enjoyed making the lures and weights so much that they began making lures for their own use. Will then took the idea and ran, using 3 brothers baits as his senior year co-op project, building the business as it is today. the younger boys are active in the junior fishing circuits and will is fishing competitively in college. the boys hope you enjoy the baits and have fun catching fish with them!